The first Jeep_® model was born in the heat of 1940 and it instantly became a symbol of freedom for thousands of people around the world. Since then, Jeep_® became a leader in the 4x4 segment.
During the 1950s, Jeep_® focused on recreation vehicles and launched Jeep® Jamborees. But the turning point came in the 1960s, thanks to Jeep_® Wagoneer: a symbol of refinement and innovation. From that point on, the Jeep_® Brand lineup grew to include 14 models for different needs: work, play, recreation and luxuriously capable transportation.

The Jeep_® Brand's 4x4 leadership continued in the 70s with the introduction of the full-time 4x4 system.
During the glittering 80s, the intention to produce a car that perfectly balanced on and off-road capability became increasingly concrete. The perfect balance between the two driving styles arrived in 1993 with the All-New Grand Jeep® Cherokee (ZJ).

In 2003, Jeep_® produced its most capable vehicle: Jeep® Wrangler. The more the years passed, the stronger Jeep_®'s values ​​became thanks to the loyalty of the customers. For this reason, in the 2010s the brand launched the All-New Grand Cherokee, Renegade, Compass and the legendary Wrangler, that contributed greatly to the Brand’s success.
In the 2020s, Jeep_® has decided to combine the most innovative technologies while remembering the past design by re-introducing the Jeep_® Gladiator. Since times and needs have changed, Jeep® has decided to face a new adventure. With the introduction of 4xe technology and the new Avenger 100% Electric, Jeep_® not only looks to the future, but creates it, offering an innovative driving experience that is up-to-date.

Freedom, authenticity and passion have always been our greatest values. Now that you know everything about our history, it's time to write yours. Explore all our online promotions and start a new thrilling adventure.