The Jeep® brand and Juventus are driven by the same relentless spirit. What brings these two brands together goes beyond black and white: it’s a shared legacy of strength, bold character, and the will to conquer any terrain, whether it’s on or off the pitch. Two icons, united by performance and a passion for pushing limits.
The new 2025/26 home kit is more than a jersey: it’s a symbol of shared ambition. Juventus and Jeep® stand for boldness, resilience, and the relentless pursuit of greatness. Both know what it means to face pressure head-on, whether it’s on the pitch or far off the beaten path. With the iconic Jeep® logo at its heart, the kit celebrates a journey made of challenges, victories, and the courage to go beyond limits. Because leading isn't just about strength: it’s about spirit.
