William Fox-Pitt is a Jeep® brand Global Ambassador. The British eventing champion is a three time Olympic medalist and three time World Number 1 and like other top sports stars chooses Jeep® as his mode of transport. He combines grace with capability to be one of the world's greatest equestrians and like the Jeep® Grand Cherokee, he makes tackling the most rugged terrain seem effortless. The Jeep® brand is proud to have him as a brand ambassador.


Eventing is a three-day test of horse and rider, where skill and precision are combined with strength and stamina to be the ultimate test of a rider's ability. During Dressage, on day one, a horse and rider's ability to perform intricate movements are tested in an enclosed arena. On day two, the team moves to the Cross-Country phase—a lengthy, outdoor course covered with jumps and varied terrain. And on day three, the horse and rider must negotiate a variety of fences in the Show Jumping phase. Each year William Fox-Pitt and his staff travel to events all over the world in Jeep® style!



Sign up to get the latest updates about Jeep events


All the latest news from the Jeep world