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A spirit of adventure defines Jeep and the legendary Grand Cherokee – and it’s a spirit shared by some of the world’s most celebrated business leaders. Professionals who thrive on overcoming adversity, taking risks and pushing boundaries.
This is why Grand Cherokee and the Institute of Directors (IoD) have teamed up to explore how adventure can drive business success in the modern world. And Jeep is proud to announce the partnership’s first event of the year: ‘Adventure: pushing boundaries, creating leaders’.
Taking place on June 3rd in London, the event boasts noted actor and passionate mountaineer Brian Blessed as a key speaker and will draw parallels between being an adventurer and a successful business leader – learning from those who have survived astonishing feats of physical and mental endurance.
But this new collaboration is about more than just the thrill of the challenge. As it evolves, the partnership will look at how adventure can recharge and re-energise, motivating people to make more of their life, both at work and at home.
It’s time to find adventure in everything you do.
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