About the campaign

Living in the UK, it’s no surprise that we see our fair share of rainy days, and for dog walkers this often means muddy walks too. Owning a Jeep and being part of the community comes hand in hand with venturing out on adventurers with the family and our four-legged friends come rain, mud, snow or shine!

To celebrate our nation of dog-lovers, we wanted to discover if a love of mud is down to the breed or more of a personality trait, so we set out with forensic soil expert, Lorna Dawson, to find out which pup is really the UK’s muddiest.

Watch our video below to see how we found out which pup was the muddiest, featuring our own star of the show, Toby the Swamp Dog (@toby_swampdog).

Meet our muddy dogs

Toby wasn’t the only dog involved in the trial, as we sent out Muddy Dog kits to over 60 different dogs and dog owners across the UK, covering not only the UK’s most popular breeds but a variety of mixed breeds too!

We asked each of our owners to write a brief description about their pups, so we’ve inserted a few of our favourites below:

MUD VS DOG'S WEIGHT

Ollie Mo

@olliemo2018

Despite his small stature, Ollie Mo’s love of mud knew no bounds, and in a comparison between weight of mud collected vs. weight of the dog, this Yorkshire Terrier took first place on the Paw X Paw podium. Collecting 0.29% of his weight in soil, he was followed in second place by Evie, a Bearded Collie, who collected 0.15% of hers.

Muddy Dogs calendar



As we had so many lovely dogs taking part, we thought it would be a shame for some of their pictures to go to waste, so we’ve collated our top Muddy Dogs pics into a calendar, which you can download using the link below - Can you spot which pup was muddiest?

calendar

4X4 Pics